Launching today, Brooke’s new label, Rylan, offers a range of luxuriously handcrafted louis vuitton replica that combine quality with the fashionista’s inimitable ‘cool girl’ aesthetic.
BAZAAR sits down with Brooke to talk fashion, design and what to expect next from the Australian style maven.
When did you start working on the brand, and how long has it taken from the initial idea to now?
I came up with the idea of creating Rylan around two years ago whilst travelling through the U.S. and Europe. It’s taken me longer that I had originally intended to develop, however, I wanted everything to be perfect, not to cut any corners or make any compromises.
What initially inspired you to create your own line of louis vuitton replica?
I decided to create a line of replica handbags because I saw a gap in the market and was passionate about a particular style. I was looking for a luxury quality, classic bag, inspired by the past, with no obvious branding. I also had a clear vision of what this would look like. Unfortunately I didn’t find many I was fond of, especially underneath the $1,000 mark. This was how Rylan was born.
Did you ever consider creating a ready to wear clothing line, or footwear brand instead?
Clothing is not something I have been inspired to make. There are many talented designers already doing so. I have thought about doing footwear, however Rylan can expand into this at a later date. I think it is important to focus on one thing at a time.
How would you explain Rylan in five words to someone’s who hasn’t seen the bags?
Classic, luxury, understated, nostalgic and effortless.
Where are the bags made, and did you design them yourself?
The bags are made in the United States. I had a concise vision including high level design and sketches for the bags, however I have worked with a great team of artisans who have helped me put the technical aspects and final design details together to bring my vision to life.
Which is your favourite style, and why?
The Large Satchel (1.1 and 1.2) is my favourite style because it is the bag I had originally envisioned and always wanted. It has a strong link to the past for me. It reminds me of a bag my grandmother would have carried. It has a vintage feel, however is modernised with a minimal design and statement brass hardware. I’m particularly pleased with the shape and dimensions of the handle on this style.
How much do the bags retail for?
The bags retail from $500 – $900.
Where can we buy them?
I have launched Rylan online however will be looking at wholesale enquires as they come.
Are you looking to expand into other leather goods categories in the future? *Definitely at some point in the future. I would love to expand into shoes one day. However, I am passionate about home décor and can see the Rylan brand encompassing a home division that will focus on mid-century products which suit the Rylan woman.
For now, I’m quite content focusing on the bags and learning my craft. There is much more I can do with this design and I’m excited to see where the bags take me. I’m already working on the second collection. *
Does this mean you’re going to stop blogging?
No. I have no intention to stop blogging, I am however re-launching my site to focus on interiors and fashion. I think they go hand in hand. I have always had such a passion for interiors, so I thought ‘why not document both?’ It will not be a personal style blog, but be a destination where a reader can read about style, homewares and view the beautiful homes and work spaces of real people. I am very excited to see it come to life.